These are a few of the designs of the logo that I have think were the most successful thus far in the process using the computer. I have settled on very simplistic designs because of the style and colors the cab themselves use.

Logo Design Sketches

Logo/Identity Project

For my first project in my Typography 2 class, we have been asked to gather business cards and determine which one is the most in need of a make over. I have chosen to do the American Cab Company, which is owned by a friend. It seems that each driver is responsible for creating their own business cards and from the few that I have collected, they all could use some help. The main target audience is of course those in need of transportation from the airport or anyone who gets in contact using a phone book. The competition for this company is any other cab company in the area, many of which service at the airport as well. This company offers 24 hr service which can be an advantage against other taxi services. Above are a few logo designs created for other taxi services.